I worked with this organization to refresh their website. I began the process with a discovery session to assess their needs, challenges, audience and overall mission. I used a card sorting exercise to rework their information architecture to ensure users are able to find the information they need quickly.

Taking information I gathered from the client and using information from personas, I created a prototype to outline a visual hierarchy on the homepage. I incorporated clear calls to action to ensure their organizational goals are met. 

I made recommendations to add a third color to their brand, overhauled their typography to fonts that was more web friendly and, provided guidance on selecting impactful imagery. 

To complete this implementation I built the site using Wordpress. I provided customized 1:1 client training as well as SEO recommendations for go live.